Sustainability

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We believe that a wardrobe should be beautiful yet reflects the thoughtfulness and originality that you apply to all areas of your life and moods.

We really appreciate sustainability at Love Hate Parallel. We design clothing to have a long and valuable life, we produce and distribute everything thoughtfully to make sure we eliminate unnecessary waste, and work with one seasoned factory and local labour to ensure ethical practices and the highest quality items, as well as supporting the local economy by hiring local model agencies, hair and makeup artists and photographers.

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No inventory means no waste

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Fast fashion’s low price points and constant stream of new items means people are buying more pieces - therefore getting rid of them - more frequently. One of the main environmental issues in retail is that large quantities of unsold inventory often ends up in landfills.

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We eliminate this catastrophic problem by producing most orders on demand.

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Beyond the environmental benefits, on-demand production makes good business sense by only producing what’s needed, we can pour more resources into creating the best possible pieces and avoid the limitations of the traditional seasonal calendar that most of the fashion world subscribes to. We can offer you what you want, when you want it and we believe the best way to avoid these problems is to create clothing that you’ll love for years to come.

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